Colour Third Edition
eBook - ePub

Colour Third Edition

A workshop for artists, designers

David Hornung

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160 pages
English
ePUB (mobile friendly)
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eBook - ePub

Colour Third Edition

A workshop for artists, designers

David Hornung

Book details
Table of contents
Citations

About This Book

A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business.Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics.Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.

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Information

Publisher
Laurence King Publishing
Year
2020
ISBN
9781529424539
Topic
Art
Subtopic
Théorie et critique de l'art

Table of contents

Citation styles for Colour Third Edition
APA 6 Citation
Hornung, D. (2020). Colour Third Edition ([edition unavailable]). Quercus. Retrieved from https://www.perlego.com/book/3259082/colour-third-edition-a-workshop-for-artists-designers-pdf (Original work published 2020)
Chicago Citation
Hornung, David. (2020) 2020. Colour Third Edition. [Edition unavailable]. Quercus. https://www.perlego.com/book/3259082/colour-third-edition-a-workshop-for-artists-designers-pdf.
Harvard Citation
Hornung, D. (2020) Colour Third Edition. [edition unavailable]. Quercus. Available at: https://www.perlego.com/book/3259082/colour-third-edition-a-workshop-for-artists-designers-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Hornung, David. Colour Third Edition. [edition unavailable]. Quercus, 2020. Web. 15 Oct. 2022.