Panorámica del marketing
eBook - PDF

Panorámica del marketing

  1. 162 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Panorámica del marketing

About this book

Panorámica del marketing es un libro completo y breve sobre lo que es el marketing en sus esencias. Hace hincapié en cómo encajan las nuevas tecnologías en sus estructuras fundamentales y ofrece una visión global de las técnicas más utilizadas y emergentes del marketing digital así como de los nuevos oficios en este ámbito. Se trata de una obra ideal para los que no pertenecen al mundo del marketing. Es igualmente útil para los que quieren ordenar ideas con el objetivo de obtener beneficios haciendo uso de un concierto que invita a desarrollar estrategias coherentes. En estas páginas también se realiza un vuelo rasante sobre la investigación de mercados, las posibilidades sobre cómo utilizarla para acertar en las decisiones de marketing y mejorar las expectativas en los proyectos empresariales de todo tipo.

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Yes, you can access Panorámica del marketing by García-Lavernia Gil, Joaquín Rafael in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Ventas. We have over one million books available in our catalogue for you to explore.

Information

Edition
1
Subtopic
Ventas

Table of contents

  1. Esencias del marketing desde la atalaya
  2. Introducción al marketing
  3. El cliente en el proceso del marketing
  4. Los elementos del marketing-mix: los determinantes del marketing
  5. Los elementos del marketing-mix: las políticas de marketing
  6. Constelaciones en el desarrollo de estrategias
  7. La investigación como camino en la toma de decisiones y la cuestión corporativa
  8. El plan de marketing. Conceptualización