eBook - PDF

Principios y estrategias de marketing (vol.1)

Name: Principios y estrategias de marketing (vol.1)
ISBN: 9788491802280

538 pages
English
PDF
Available on iOS & Android

eBook - PDF

Principios y estrategias de marketing (vol.1)

About this book

El marketing es clave para todas las empresas. De las decisiones de marketing que tomen dependerá que se relacionen de manera eficiente con los consumidores, desplieguen propuestas de valor que satisfagan las necesidades de los consumidores de un modo superior a la competencia, se responsabilicen de las consecuencias de sus actividades de negocio y generen beneficios. Este libro expone principios y estrategias fundamentales del marketing actual, con los que se obtienen conocimientos útiles sobre el mercado, se segmenta y selecciona el mercado objetivo, se posiciona la marca sobre ventajas competitivas sostenibles y se crea valor para los consumidores. De la mano de situaciones de negocio reales, también se presentan las últimas tendencias en marketing móvil y de medios sociales, en marketing relacional, en la orientación a la creación de valor y en la ética y la responsabilidad social en marketing.

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Yes, you can access Principios y estrategias de marketing (vol.1) by Rodríguez Ardura, Imma, Ammetller Montes, Gisela in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.