Plan social media y community manager
eBook - PDF

Plan social media y community manager

  1. 138 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Plan social media y community manager

About this book

Las redes sociales empezaron como un juego pero actualmente han penetrado en nuestra sociedad a todos los niveles: empresas, organizaciones políticas, instituciones culturales, administraciones públicas... Prácticamente no existe ninguna actividad humana que no se refleje de una u otra forma en ellas. Algunas empresas han sido reacias a aceptarlo, pero la situación está cambiando con rapidez, y una gran mayoría se está dando cuenta de que es obligado tener vida en la web 2.0 si no quieren perder oportunidades o quedar desconectadas de sus clientes. Nadie era consciente de ello, pero el enorme éxito de esta nueva forma de comunicación pone en evidencia que era algo que le "hacía falta" a la humanidad para, en cierto modo, recuperar el contacto personal que se había perdido con la masificación. Ahora es posible "hablar" y que nos escuchen "todos". Y el community manager es la voz humanizada de las empresas y organizaciones para conversar con sus clientes y usuarios.

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Yes, you can access Plan social media y community manager by Marquina Arenas, Julián in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Editorial UOC, S.L.
Year
2013
eBook ISBN
9788490298923
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents