Plan social media y community manager
eBook - PDF

Plan social media y community manager

Marquina Arenas, Julián

  1. 138 pages
  2. Spanish
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Plan social media y community manager

Marquina Arenas, Julián

Book details
Table of contents
Citations

About This Book

Las redes sociales empezaron como un juego pero actualmente han penetrado en nuestra sociedad a todos los niveles: empresas, organizaciones políticas, instituciones culturales, administraciones públicas... Prácticamente no existe ninguna actividad humana que no se refleje de una u otra forma en ellas. Algunas empresas han sido reacias a aceptarlo, pero la situación está cambiando con rapidez, y una gran mayoría se está dando cuenta de que es obligado tener vida en la web 2.0 si no quieren perder oportunidades o quedar desconectadas de sus clientes. Nadie era consciente de ello, pero el enorme éxito de esta nueva forma de comunicación pone en evidencia que era algo que le "hacía falta" a la humanidad para, en cierto modo, recuperar el contacto personal que se había perdido con la masificación. Ahora es posible "hablar" y que nos escuchen "todos". Y el community manager es la voz humanizada de las empresas y organizaciones para conversar con sus clientes y usuarios.

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Information

Year
2013
ISBN
9788490298923
Edition
1
Subtopic
Advertising

Table of contents

Citation styles for Plan social media y community manager

APA 6 Citation

Arenas, M., & Julián. (2013). Plan social media y community manager (1st ed.). Editorial UOC, S.L. Retrieved from https://www.perlego.com/book/3261412/plan-social-media-y-community-manager-pdf (Original work published 2013)

Chicago Citation

Arenas, Marquina, and Julián. (2013) 2013. Plan Social Media y Community Manager. 1st ed. Editorial UOC, S.L. https://www.perlego.com/book/3261412/plan-social-media-y-community-manager-pdf.

Harvard Citation

Arenas, M. and Julián (2013) Plan social media y community manager. 1st edn. Editorial UOC, S.L. Available at: https://www.perlego.com/book/3261412/plan-social-media-y-community-manager-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Arenas, Marquina, and Julián. Plan Social Media y Community Manager. 1st ed. Editorial UOC, S.L., 2013. Web. 15 Oct. 2022.