Sobrevivir a la publicidad desde una perspectiva ética
eBook - PDF

Sobrevivir a la publicidad desde una perspectiva ética

  1. 122 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Sobrevivir a la publicidad desde una perspectiva ética

About this book

El libro supone una reflexión acerca de la situación actual de la publicidad. Sin duda, no hay profesión tan criticada socialmente como esta y lo curioso es que la mayoría de estas críticas hacen referencia a su falta de ética. En este libro queremos demostrar que es posible una publicidad ética. Es más, que esta es imprescindible para un buen ejercicio de la profesión, máxime teniendo en cuenta la gran influencia social que tiene la publicidad en la vida de los ciudadanos y ciudadanas, y en la configuración de su personalidad y de sus estilos de vida. Para ello, se repasan los principales códigos deontológicos del sector, así como las herramientas publicitarias más destacadas, intentando crear conciencia acerca de la importancia de una ética profesional.

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Yes, you can access Sobrevivir a la publicidad desde una perspectiva ética by Pellicer Jordá, María Teresa in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Editorial UOC, S.L.
Year
2019
eBook ISBN
9788491805045
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Introducción
  2. Ética. Aproximación al concepto
  3. Filosofía y publicidad
  4. La persuasión publicitaria y otras herramientas utilizadas por la publicidad. Dilemas éticos
  5. Autorregulación y códigos deontológicos
  6. Ejemplos de publicidad no ética
  7. Autocontrol
  8. ¿Es necesaria la ética publicitaria? Los expertos opinan