eBook - ePub
The Audacity of Hops
The History of America's Craft Beer Revolution
- 480 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Audacity of Hops
The History of America's Craft Beer Revolution
About this book
Charting the birth and growth of craft beer across the United States, Tom Acitelli offers an epic, story-driven account of one of the most inspiring and surprising American grassroots movements. In 1975, there was a single craft brewery in the United States; today there are more than 2,500. This entertaining and informative history brims with charming, remarkable stories, which together weave a very American business tale of formidable odds and refreshing success.
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Information
INDEX
Italicized page references indicate illustrations and footnotes with “n” following the page number.
A. Fisher Brewing Company, 149
A. J. Gordon’s Brewing Company, 246
Abbey Ale, 194
Abita Brewing Company, 153–54, 401
Action Park, 155–56
Adams, Samuel, 256
advantage matrix, 111
advertising. See also labels and labeling
- Big Beer, 30, 32–33, 130, 200, 222, 397–98
- billboard, 191, 243, 280
- craft brewery redefinition impacting, 366
- demographic focus, 222
- false, accusations of, 169, 258, 265–68, 269
- gimmicks and theatrics, 251, 375, 381
- negative, 316, 397–98
- of phantom crafts, 222, 242, 243
- product mythology, 253, 256–57
- television campaigns, 199–200, 231, 256, 270
- television news programs as, 262–69
- trademark slogans, 30, 32, 258
A’hearn, Peter, 390
Air Force One, 168
airline contracts, 37, 327–28
Alabama, 323, 326–27, 360
Alaskan Amber, 142–43
Alaskan Brewing Company, 140–43, 141, 146, 177, 314
Alcohol, Tobacco, and Firearms (ATF), 60, 74, 77, 268
alcohol by volume (ABV)
- of Big Beer, 31
- caloric value and, 31
- consumption and, 21, 189
- of craft beers, typical, 31, 40, 319, 375
- of extreme beers, 249, 375–76, 377
- for homebrews, suggested, 21
- lower/non-alcoholic, 183, 371, 377
Alcoholic Beverage Contro...
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Foreword: Everything Comes from Somewhere by Tony Magee
- Author’s Note
- Prologue: America, King of Beer
- PART I
- PART II
- PART III
- PART IV
- Epilogue
- Acknowledgments
- Notes
- Bibliography
- Index
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Yes, you can access The Audacity of Hops by Tom Acitelli,Tony Magee,Tony Magee in PDF and/or ePUB format, as well as other popular books in Art & Culinary Arts. We have over 1.5 million books available in our catalogue for you to explore.