eBook - PDF

Visualizing Marketing

Name: Visualizing Marketing
ISBN: 9783319480275

From Abstract to Intuitive

S. Umit Kucuk,

English
PDF
Available on iOS & Android

eBook - PDF

Visualizing Marketing

From Abstract to Intuitive

S. Umit Kucuk,

About this book

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.

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Yes, you can access Visualizing Marketing by S. Umit Kucuk in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.