Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.
eBook - PDF
New Luxury Management
Creating and Managing Sustainable Value Across the Organization
- 318 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
New Luxury Management
Creating and Managing Sustainable Value Across the Organization
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Table of contents
- Introduction
- Acknowledgements
- Contents
- Note on Contributors
- List of Figures
- List of Tables
- 1: Luxury as a Construct: An Evolutionary Perspective
- Part 1: Discovering Luxury
- Part 2: Key Assets and Competencies for Value Creation in the Luxury Company
- Part 3: Key Processes for Value Creation in Luxury Companies
- Part 4: Growth for Value Creation in Luxury Industries
- Index
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Yes, you can access New Luxury Management by Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini, Emmanuelle Rigaud-Lacresse,Fabrizio Maria Pini in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.