eBook - ePub

Pay Attention!

Name: Pay Attention!
ISBN: 9781637422656

How to Get, Keep, and Use Attention to Grow Your Business

Cassandra M. Bailey,

Dana M. Schmidt,

180 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

Cassandra M. Bailey,

Dana M. Schmidt,

About this book

Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.

Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.

The result is the one thing all brands need today: Sustained attention from the people who matter most.

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Yes, you can access Pay Attention! by Cassandra M. Bailey,Dana M. Schmidt in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.