Social Media Is About People

Cassandra M. Bailey, Dana M. Schmidt

• Publisher: Business Expert Press
• Year: 2022
• Print ISBN:
  9781637422625
• eBook ISBN:
  9781637422632
• Topic: Business
• Subtopic: Advertising
• Index: Business

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms.

Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.

This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.

Table of contents

• Cover
• Half-Title Page
• Title Page
• Copyright
• Description
• Contents
• Acknowledgments
• Introduction
• Chapter 1 A Human-Centered Approach to Business Communication
• Chapter 2 The Six Audiences to Consider and How to Prioritize Them
• Chapter 3 How and Where to Find People
• Chapter 4 Why Listening Matters
• Chapter 5 How to Talk With People, Not at Them
• Chapter 6 How People With Influence Can Help
• Chapter 7 Handling Unhappy People
• Chapter 8 Building a Human-Centered Social Media Team
• Chapter 9 Measuring for Improvement
• Glossary
• References
• Resources
• About the Authors
• Index
• Backcover