eBook - PDF
The Behavioral Economics of Brand Choice
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Behavioral Economics of Brand Choice
About this book
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.
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Yes, you can access The Behavioral Economics of Brand Choice by G. Foxall,Jorge M. Olivera-Castro,Teresa C. Schrezenmaier,V. James in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half-Title
- Series
- Title
- Copyright
- Dedication
- Contents
- List of Tables
- List of Figures
- Preface
- Acknowledgements
- 1 Brand Choice in Behavioral Perspective
- 2 The Substitutability of Brands
- 3 Behavior Analysis of Consumer Brand Choice: A Preliminary Analysis
- 4 The Behavioral Ecology of Consumer Choice: How and What Do Consumers Maximize?
- 5 The Behavioral Economics of Consumer Brand Choice: Establishing a Methodology
- 6 The Behavioral Economics of Consumer Brand Choice: Patterns of Reinforcement and Utility Maximization
- 7 Patterns of Consumer Response to Retail Price Differentials
- 8 Dynamics of Repeat-Buying for Packaged Food Products
- 9 Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity
- 10 Deviations from Matching in Consumer Choice
- Author Index