The DNA of Customer Experience
eBook - PDF

The DNA of Customer Experience

How Emotions Drive Value

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The DNA of Customer Experience

How Emotions Drive Value

About this book

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

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Yes, you can access The DNA of Customer Experience by C. Shaw in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Year
2007
Print ISBN
9780230500006
eBook ISBN
9780230210813
Subtopic
Marketing

Table of contents

  1. Cover
  2. Contents
  3. List of Figures and Tables
  4. About the Author
  5. Foreword
  6. Acknowledgements
  7. Introduction
  8. 1 Moving from a Religion to a Financial Imperative
  9. 2 The DNA of a Customer
  10. 3 The Importance of the Pre- and Post-Customer Experience
  11. 4 The Destroying Cluster
  12. 5 The Attention Cluster
  13. 6 The Recommendation Cluster
  14. 7 The Advocacy Cluster
  15. 8 The Link to Financial Performance via Net Promoter® Score
  16. 9 How to Get Things Done
  17. 10 Show Me the Money – TNT Case Study
  18. 11 Some Good Advice
  19. Index