eBook - PDF

Co-Branding

Name: Co-Branding
ISBN: 9780230599673

The Science of Alliance

T. Blackett,

R. Boad,

English
PDF
Available on iOS & Android

eBook - PDF

Co-Branding

The Science of Alliance

T. Blackett,

R. Boad,

About this book

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.

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Yes, you can access Co-Branding by T. Blackett,R. Boad in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.