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Understanding Consumer Choice
About this book
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
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Yes, you can access Understanding Consumer Choice by G. Foxall in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Acknowledgements
- List of Figures
- List of Tables
- Preface
- 1 Marketing's Attitude Problem
- 2 Consumer Behavior
- 3 The Behavior of Consumers' Attitudes
- 4 Prior Behavior
- 5 The Situated Consumer
- 6 Attitudes, Situations, and Behavior
- 7 Patterns of Brand Choice
- 8 Context and Cognition in Consumer Choice
- 9 Intentional Behaviorism
- Notes
- References
- Index