- 353 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
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Information
Table of contents
- Contents
- List of tables and figures
- Foreword
- Author’s note
- Acknowledgements
- Introduction - Who said fashion is not serious business?
- Chapter 1 - A question of luxury
- Chapter 2 - What’s in a name? The history of luxury fashion branding
- Chapter 3 - A passion for fashion:the luxury fashion consumer
- Chapter 4 - Luxury retail design and atmosphere
- Chapter 5 - The art of creating and managing luxury fashion brands
- Chapter 6 - Digital luxury
- Chapter 7 - Le new luxe
- Chapter 8 - Customize me!
- Chapter 9 - The luxury fashion business strategy model
- Chapter 10 - Case illustrations
- References
- Index
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Yes, you can access Luxury Fashion Branding by U. Okonkwo in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.