Luxury Fashion Branding
eBook - PDF

Luxury Fashion Branding

Trends, Tactics, Techniques

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Luxury Fashion Branding

Trends, Tactics, Techniques

About this book

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

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Yes, you can access Luxury Fashion Branding by U. Okonkwo in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Year
2016
Print ISBN
9780230521674
eBook ISBN
9780230590885
Subtopic
Marketing

Table of contents

  1. Contents
  2. List of tables and figures
  3. Foreword
  4. Author’s note
  5. Acknowledgements
  6. Introduction - Who said fashion is not serious business?
  7. Chapter 1 - A question of luxury
  8. Chapter 2 - What’s in a name? The history of luxury fashion branding
  9. Chapter 3 - A passion for fashion:the luxury fashion consumer
  10. Chapter 4 - Luxury retail design and atmosphere
  11. Chapter 5 - The art of creating and managing luxury fashion brands
  12. Chapter 6 - Digital luxury
  13. Chapter 7 - Le new luxe
  14. Chapter 8 - Customize me!
  15. Chapter 9 - The luxury fashion business strategy model
  16. Chapter 10 - Case illustrations
  17. References
  18. Index