The Visionary Package
eBook - PDF

The Visionary Package

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Visionary Package

About this book

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

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Yes, you can access The Visionary Package by Herbert M. Meyers,Richard Gerstman in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Year
2004
Print ISBN
9781403906779
eBook ISBN
9780230286917
Subtopic
Marketing

Table of contents

  1. Cover
  2. The visionary package
  3. Contents
  4. About the authors
  5. Acknowledgements
  6. Introduction
  7. Section One Packaging from Horsebacks to Hypermarkets
  8. Section Two The Consumer Mindset
  9. Section Three Connecting the Package with the Consumer
  10. Section Four Trends in Visionary Packaging
  11. Section Five The Future of Visionary Packaging
  12. Index