Capture the Mindshare and the Market Share Will Follow
eBook - PDF

Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Capture the Mindshare and the Market Share Will Follow

The Art and Science of Building Brands

About this book

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

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Yes, you can access Capture the Mindshare and the Market Share Will Follow by L. Gill in PDF and/or ePUB format, as well as other popular books in Economics & Marketing Research. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Dedication
  6. Acknowledgments
  7. Introduction
  8. 1 CLARIFY: Discovering Your Emotional Assignment
  9. 2 COMMIT: The Non-Negotiable Promise of Excellence
  10. 3 COLLABORATE: Creating Your Brand One Conversation at a Time
  11. 4 CONNECT: Creating the Authentic Emotional Link
  12. 5 COMPETE: What Makes You So Special?
  13. 6 COMMUNICATE: “Talking Your Walk” to Infl uence and Inspire
  14. 7 CONTRIBUTE: If Not You, Who?
  15. SUMMATION: The Eighth C
  16. Key Chapter Takeaways
  17. Notes
  18. Index