eBook - PDF

The Politics of Marketing the Labour Party

Name: The Politics of Marketing the Labour Party
ISBN: 9780230597617

D. Wring,

English
PDF
Available on iOS & Android

eBook - PDF

The Politics of Marketing the Labour Party

D. Wring,

About this book

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

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Yes, you can access The Politics of Marketing the Labour Party by D. Wring in PDF and/or ePUB format, as well as other popular books in Social Sciences & Marketing. We have over one million books available in our catalogue for you to explore.