
eBook - PDF
Available until 23 Dec |Learn more
Buyographics
How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
This book is available to read until 23rd December, 2025
- English
- PDF
- Available on iOS & Android
eBook - PDF
Available until 23 Dec |Learn more
Buyographics
How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
About this book
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Buyographics by M. Carmichael in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- List of Figures
- Acknowledgments
- Introduction
- 1 The Changing Middle Class
- 2 How the Other 18 Percent Live
- 3 Home Economics
- 4 The Buyographics of Family
- 5 The Majority Myth
- 6 The Buyographics of City Living
- 7 The Buyographics of Aging
- 8 The Buyographics of Health Care
- 9 The Connected Consumer
- 10 The Car Culture Crash
- Epilogue
- Appendix I: Methods and Data
- Appendix II: The Millennial Disconnect
- Notes
- Index