eBook - PDF

Meta-Luxury

Name: Meta-Luxury
ISBN: 9781137005663

Brands and the Culture of Excellence

M. Ricca,

R. Robins,

English
PDF
Available on iOS & Android

eBook - PDF

Meta-Luxury

Brands and the Culture of Excellence

M. Ricca,

R. Robins,

About this book

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

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Yes, you can access Meta-Luxury by M. Ricca,R. Robins in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Marketing. We have over one million books available in our catalogue for you to explore.