Citizen Brand
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Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

Marc Gobe

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  1. 307 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
No longer available |Learn more

Citizen Brand

10 Commandments for Transforming Brands in a Consumer Democracy

Marc Gobe

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Table of contents
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About This Book

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy, " challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.

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Information

Year
2006
ISBN
9781621531937

Table of contents