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Citizen Brand
10 Commandments for Transforming Brands in a Consumer Democracy
Marc Gobe
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- 307 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
No longer available |Learn more
Citizen Brand
10 Commandments for Transforming Brands in a Consumer Democracy
Marc Gobe
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About This Book
Leading brand designer Marc GobƩ builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. GobƩ argues that corporations need a new vision to survive in the present "emotional economy, " challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
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