Q&As with Wally Olins, Malcolm Gladwell, Seth Godin, Daniel Pink, Dori Tunstall, and many more on the art and psychology of branding. We are now living in a world with over one hundred brands of bottled water. Whether it's good or bad, humans telegraph their affiliations and beliefs with symbols, signs, and codes in everything from the cars they drive to the coffee they drink. Why do we do that? Brand Thinking and Other Noble Pursuits contains interviews with the world's leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search. Includes conversations with: Wally Olins * Grant McCracken * Phil Duncan * Dori Tunstall * Brian Collins * Virginia Postrel * Bruce Duckworth * David Butler * Stanley Hainsworth * Cheryl Swanson * Joe Duffy * Margaret Youngblood * Seth Godin * Dan Formosa * Bill Moggridge * Sean Adams * Daniel Pink * Deedee Gordon * Karim Rashid * Alex Bogusky * Tom Peters * Malcolm Gladwell