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Consumer Economics_cover
Consumer Economics
Elizabeth B. Goldsmith
2021
Influence, New and Expanded_cover
Influence, New and Expanded
Robert B. Cialdini, PhD
2021
Customer Relationship Management_cover
Customer Relationship Management
Francis Buttle, Stan Maklan
2019
The Attention Merchants_cover
The Attention Merchants
Tim Wu
2017
Using Behavioral Science in Marketing_cover
Using Behavioral Science in Marketing
Nancy Harhut
2022
Foundations of Family Resource Management_cover
Foundations of Family Resource Management
Elizabeth B. Goldsmith
2022
The Psychology of Influence_cover
The Psychology of Influence
Joop Pligt, Michael Vliek
2016
This is Service Design Thinking_cover
This is Service Design Thinking
Marc Stickdorn, Jakob Schneider
2012
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Kostas Alexandris, Heath McDonald, Daniel C. Funk
2016
Contagious_cover
Contagious
Jonah Berger
2013
Brand Management_cover
Brand Management
Michael Beverland
2021
The Supply Chain Revolution_cover
The Supply Chain Revolution
Suman Sarkar
2017
Audience_cover
Audience
Jeffrey K. Rohrs
2013
COMPORTAMIENTO DEL CONSUMIDOR_cover
COMPORTAMIENTO DEL CONSUMIDOR
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
2018
Pre-Suasion_cover
Pre-Suasion
Robert Cialdini
2016
Affluenza_cover
Affluenza
John de Graaf, David Wann, Thomas H. Naylor
2014
Good Services_cover
Good Services
Lou Downe
2020
Predictive Analytics_cover
Predictive Analytics
Eric Siegel
2016
Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J Thompson
2018
The New Marketing_cover
The New Marketing
Cheryl Burgess, Mark Burgess
2020
Empire of Things_cover
Empire of Things
Frank Trentmann
2016
Psychological Foundations of Marketing_cover
Psychological Foundations of Marketing
Allan Kimmel, Allan J Kimmel
2018
Managing Brand Equity_cover
Managing Brand Equity
David A. Aaker
2009
Arriving Today_cover
Arriving Today
Christopher Mims
2021
Loyalty Management_cover
Loyalty Management
Cristina Ziliani, Marco Ieva
2019
Qualitative Marketing Research_cover
Qualitative Marketing Research
Dominika Maison
2018
Designing for the Circular Economy_cover
Designing for the Circular Economy
Martin Charter
2018
Experiential Marketing_cover
Experiential Marketing
Shirra Smilansky
2017
Green Giants_cover
Green Giants
E. Williams
2015
Guerrilla Marketing, 4th Edition_cover
Guerrilla Marketing, 4th Edition
Jay Conrad Levinson
2007
Marketing Analytics_cover
Marketing Analytics
Mike Grigsby
2018
Customer Experience 3.0_cover
Customer Experience 3.0
John Goodman
2014
Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Economic Psychology_cover
Economic Psychology
Rob Ranyard
2017
Marketing to Gen Z_cover
Marketing to Gen Z
Jeff Fromm, Angie Read
2018
Binge Times_cover
Binge Times
Dade Hayes, Dawn Chmielewski
2022
Follow the Feeling_cover
Follow the Feeling
Kai D. Wright
2019
The Customer-Base Audit_cover
The Customer-Base Audit
Peter Fader, Bruce G. S. Hardie, Michael Ross
2022
R.E.D. Marketing_cover
R.E.D. Marketing
Greg Creed, Ken Muench
2021
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Understanding Children as Consumers_cover
Understanding Children as Consumers
David Marshall
2010
Marketing Aesthetics_cover
Marketing Aesthetics
Alex Simonson, Bernd H. Schmitt
1997
Humanocracia_cover
Humanocracia
Gary Hamel, Michele Zanini
2022
We Count, We Matter_cover
We Count, We Matter
Christopher Steed
2018
Social Preferences_cover
Social Preferences
Michalis Drouvelis
2021
The Age of Addiction_cover
The Age of Addiction
David T. Courtwright
2019
Big Data in Practice_cover
Big Data in Practice
Bernard Marr
2016
Culture and Commerce_cover
Culture and Commerce
Mukti Khaire
2017
Star Brands_cover
Star Brands
Carolina Rogoll
2015
Consumer Behavior in Action_cover
Consumer Behavior in Action
Geoffrey Paul Lantos
2015
Emotional Branding_cover
Emotional Branding
Marc Gobe
2010
Social Media Marketing, Second Edition_cover
Social Media Marketing, Second Edition
Emi Moriuchi
2019
Heart and Sell_cover
Heart and Sell
Shari Levitin
2017
Relationship Marketing in the Digital Age_cover
Relationship Marketing in the Digital Age
Robert Palmatier, Lena Steinhoff
2019
Oversubscribed_cover
Oversubscribed
Daniel Priestley
2020
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
The Transformational Consumer_cover
The Transformational Consumer
Tara-Nicholle Nelson
2017
Material Matters_cover
Material Matters
Thomas Rau, Sabine Oberhuber
2022
Decoded_cover
Decoded
Phil Barden
2022
The Neuro-Consumer_cover
The Neuro-Consumer
Anne-Sophie Bayle-Tourtoulou, Michel Badoc
2020
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Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
Redefining Retail_cover
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
The Expert Guide to Retail Pricing_cover
The Expert Guide to Retail Pricing
Kiran Gange
2023
Made in Italy and the Luxury Market_cover
Made in Italy and the Luxury Market
Serena Rovai, Manuela De Carlo
2023
La sociedad de consumo_cover
La sociedad de consumo
Jean Baudrillard
2023
Social Media Analytics in Predicting Consumer Behavior_cover
Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sumer, Nurettin Parilti
2023
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Consumer Behaviour and Digital Transformation_cover
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
2024
Customer Service Delivery in Africa_cover
Customer Service Delivery in Africa
Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Democratizing Luxury_cover
Democratizing Luxury
Annika A. Culver
2023
The Hospitality Mentality_cover
The Hospitality Mentality
Josh Liebman
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
Crafting the Sale_cover
Crafting the Sale
Michael Tuso
2023
Social Brand Management in a Post Covid-19 Era_cover
Social Brand Management in a Post Covid-19 Era
Patrícia Dias, Alexandre Duarte
2023
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
El club de los unicornios_cover
El club de los unicornios
Paula Solanas Alfaro
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Preiserhöhungen verkaufen_cover
Preiserhöhungen verkaufen
Jeb Blount
2023
The Future of India's Rural Markets_cover
The Future of India's Rural Markets
Kunal Sinha
2023
Customer Relationship Management_cover
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
Digital Consumer Management_cover
Digital Consumer Management
Emmanuel Mogaji
2023
Internet of Things in the Food Industry_cover
Internet of Things in the Food Industry
Anna Rogala, Renata Nestorowicz, Ewa Jerzyk
2024
Estuve aquí y me acordé de nosotros_cover
Estuve aquí y me acordé de nosotros
Anna Pacheco
2024
Fashion Marketing_cover
Fashion Marketing
Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
2024
Konsum in der Krise?_cover
Konsum in der Krise?
Patrick Peters
2024
Big Data Analytics for the Prediction of Tourist Preferences Worldwide_cover
Big Data Analytics for the Prediction of Tourist Preferences Worldwide
N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra
2024
The Future of Service is 5D_cover
The Future of Service is 5D
Jaquie Scammell
2024
Chiavi di Marketing_cover
Chiavi di Marketing
Elena Barbieri
2024
The Creative Tourist_cover
The Creative Tourist
Xavier Matteucci, Melanie Smith
2024
Volevamo, vogliamo e voleremo sempre_cover
Volevamo, vogliamo e voleremo sempre
Marcello De Filippis
2023
Green Consumption in China_cover
Green Consumption in China
Jin Min
2023
The Abusive Customer_cover
The Abusive Customer
Ivaylo Yorgov
2023
¿Quién defiende a los consumidores?_cover
¿Quién defiende a los consumidores?
Andrea Botto
2023
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Engaging Brands_cover
Engaging Brands
Michela Addis
2020
Estuve aquí y me acordé de nosotros_cover
Estuve aquí y me acordé de nosotros
Anna Pacheco
2024
Konsum in der Krise?_cover
Konsum in der Krise?
Patrick Peters
2024
Recommender Systems_cover
Recommender Systems
P. Pavan Kumar, S. Vairachilai, Sirisha Potluri, Sachi Nandan Mohanty
2021
Internet of Things in the Food Industry_cover
Internet of Things in the Food Industry
Anna Rogala, Renata Nestorowicz, Ewa Jerzyk
2024
The Continuum of Consumer Choice_cover
The Continuum of Consumer Choice
Gordon R. Foxall
2024
Consumer Behaviour and Digital Transformation_cover
Consumer Behaviour and Digital Transformation
Ayantunji Gbadamosi
2024
Fashion Marketing_cover
Fashion Marketing
Gordon Wills, David Midgley, Martin Christopher, Roy Hayhurst
2024
Shopping Centre Marketing_cover
Shopping Centre Marketing
Piotr Krowicki, Grzegorz Maciejewski
2024
Customer Service Delivery in Africa_cover
Customer Service Delivery in Africa
Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame
2024
The Future of Service is 5D_cover
The Future of Service is 5D
Jaquie Scammell
2024
Big Data Analytics for the Prediction of Tourist Preferences Worldwide_cover
Big Data Analytics for the Prediction of Tourist Preferences Worldwide
N. Padmaja, Rajalakshmi Subramaniam, Sanjay Mohapatra
2024
Consumer Culture Theory_cover
Consumer Culture Theory
Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
2023
Marketing for Tourism, Hospitality & Events_cover
Marketing for Tourism, Hospitality & Events
Simon Hudson, Louise Hudson
2023
Chiavi di Marketing_cover
Chiavi di Marketing
Elena Barbieri
2024
Redefining Retail_cover
Redefining Retail
Philip Kotler, Giuseppe Stigliano
2024
Customer Relationship Management_cover
Customer Relationship Management
Daniel D. Prior, Francis Buttle, Stan Maklan
2024
The Creative Tourist_cover
The Creative Tourist
Xavier Matteucci, Melanie Smith
2024
Sport Consumer Behaviour_cover
Sport Consumer Behaviour
Daniel C Funk, Kostas Alexandris, Heath McDonald
2022
The Hospitality Mentality_cover
The Hospitality Mentality
Josh Liebman
2023
Marketing 6.0_cover
Marketing 6.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
2023
Brand Positioning With Power_cover
Brand Positioning With Power
Robert S. Gordon
2023
The Creative Thinking Book_cover
The Creative Thinking Book
Neil Francis
2022
Brand Psychology_cover
Brand Psychology
Laura Busche
2023
El club de los unicornios_cover
El club de los unicornios
Paula Solanas Alfaro
2023
Volevamo, vogliamo e voleremo sempre_cover
Volevamo, vogliamo e voleremo sempre
Marcello De Filippis
2023
UX Research com sotaque brasileiro_cover
UX Research com sotaque brasileiro
Cecília Henriques, Denise Pilar, Elizete Ignácio
2022
Consumer Behaviour and Analytics_cover
Consumer Behaviour and Analytics
Andrew Smith
2023
O Consumidor e modulação algorítmica de comportamento_cover
O Consumidor e modulação algorítmica de comportamento
Diego Araújo Coutinho
2021
Realidade Virtual e Comunicação: Fronteiras do Jornalismo, da Publicidade e do Entretenimento_cover
Realidade Virtual e Comunicação: Fronteiras do Jornalismo, da Publicidade e do Entretenimento
Carlos Roberto Gaspar Teixeira, Fernando Pisoni Queiroz, Janaina dos Santos Gamba, Roberto Tietzmann, Samara Kalil
2022
Tecnologias Digitais: comunicação, relacionamento e consumo em meio à pandemia_cover
Tecnologias Digitais: comunicação, relacionamento e consumo em meio à pandemia
Andréia Denise Mallmann, Cláudia Bromirsky Trindade, Cristina Schroeder de Lima
2022
Country-of-Origin Effect in International Business_cover
Country-of-Origin Effect in International Business
Anna Grudecka, Marzanna K. Witek-Hajduk
2023
Digital Consumer Management_cover
Digital Consumer Management
Emmanuel Mogaji
2023
Marketing_cover
Marketing
Rosalind Masterson, Nichola Phillips, David Pickton
2021
Consuming Atmospheres_cover
Consuming Atmospheres
Chloe Steadman, Jack Coffin
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nick Hague
2023
¿Quién defiende a los consumidores?_cover
¿Quién defiende a los consumidores?
Andrea Botto
2023
B2B Customer Experience_cover
B2B Customer Experience
Paul Hague, Nicholas Hague
2018
Using Semiotics in Marketing_cover
Using Semiotics in Marketing
Rachel Lawes
2020
Accelerating Sustainability in Fashion, Clothing and Textiles_cover
Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter, Bernice Pan, Sandy Black
2023
Crafting the Sale_cover
Crafting the Sale
Michael Tuso
2023
The Millionaire Next Door_cover
The Millionaire Next Door
Thomas J. Stanley, William D. Danko
2010
Green Consumption in China_cover
Green Consumption in China
Jin Min
2023
The Abusive Customer_cover
The Abusive Customer
Ivaylo Yorgov
2023
Online Consumer Psychology_cover
Online Consumer Psychology
Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
2005
Where am I Wearing?_cover
Where am I Wearing?
Kelsey Timmerman
2012
The Expert Guide to Retail Pricing_cover
The Expert Guide to Retail Pricing
Kiran Gange
2023
Social Brand Management in a Post Covid-19 Era_cover
Social Brand Management in a Post Covid-19 Era
Patrícia Dias, Alexandre Duarte
2023
Branded Content and Entertainment in Advertising_cover
Branded Content and Entertainment in Advertising
María Rodríguez-Rabadán Benito
2023
Luxury Marketing, Sustainability and Technology_cover
Luxury Marketing, Sustainability and Technology
Park Thaichon, Sara Quach
2023
Better Make It Real_cover
Better Make It Real
Jill J. Morin
2010
Financial Crisis in American Households_cover
Financial Crisis in American Households
Joseph Nathan Cohen
2017
Preiserhöhungen verkaufen_cover
Preiserhöhungen verkaufen
Jeb Blount
2023
La sociedad de consumo_cover
La sociedad de consumo
Jean Baudrillard
2023
Made in Italy and the Luxury Market_cover
Made in Italy and the Luxury Market
Serena Rovai, Manuela De Carlo
2023
Hispanic Market Power_cover
Hispanic Market Power
Isaac Mizrahi
2023
Social Media Analytics in Predicting Consumer Behavior_cover
Social Media Analytics in Predicting Consumer Behavior
Selay Ilgaz Sumer, Nurettin Parilti
2023
The Future of India's Rural Markets_cover
The Future of India's Rural Markets
Kunal Sinha
2023