eBook - ePub

Fashion Media and Sustainability

Name: Fashion Media and Sustainability
ISBN: 9781912656929

Encouraging Ethical Consumption via Journalism and Influencers

Anastasia Denisova,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Fashion Media and Sustainability

Encouraging Ethical Consumption via Journalism and Influencers

Anastasia Denisova,

About this book

Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours.

Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers' understanding and reducing the pressure on them to buy 'fast' satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK – from magazines to newspapers, gossip weeklies to Instagram influencers.

Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a 'paid advertisement label'. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means.

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Yes, you can access Fashion Media and Sustainability by Anastasia Denisova in PDF and/or ePUB format, as well as other popular books in Social Sciences & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.