eBook - ePub

Brand Psychology

Name: Brand Psychology
ISBN: 9781000986228

The Art and Science of Building Strong Brands

Laura Busche,

384 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Brand Psychology

The Art and Science of Building Strong Brands

Laura Busche,

About this book

Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.

Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to:

Develop memorable brands that resonate with their target audience

Create powerful brand stories, archetypes, and strategies for growth

Navigate brand management with mindful communication and active shaping of associations

Containing cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.

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Yes, you can access Brand Psychology by Laura Busche in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over one million books available in our catalogue for you to explore.