Marketing
eBook - ePub

Marketing

Princƭpios e AplicaƧƵes

Marcelo de Carvalho Reis

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eBook - ePub

Marketing

Princƭpios e AplicaƧƵes

Marcelo de Carvalho Reis

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About This Book

O Marketing como disciplina tem mostrado sua importĆ¢ncia nas mais diversas Ć”reas do conhecimento. Hoje fala-se muito em marketing para serviƧos, indĆŗstria, Ć”reas da saĆŗde, educaĆ§Ć£o, polĆ­tica etc. O fato Ć© que, para qualquer enfoque que se pretenda, as bases fundamentais sĆ£o as mesmas e aplicĆ”veis nas diferentes situaƧƵes. Este livro apresenta o conteĆŗdo fundamental do marketing para cursos de graduaĆ§Ć£o em AdministraĆ§Ć£o e para o desenvolvimento de disciplinas de marketing em quaisquer outros cursos. A proposta Ć© disponibilizar para os alunos de graduaĆ§Ć£o os conceitos mais importantes e garantir o entendimento das idĆ©ias-chave que regem o processo de administraĆ§Ć£o do marketing.

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Information

Publisher
AlĆ­nea
Year
2022
ISBN
9788575160442

Table of contents