Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.Key features include: • a revolutionary new approach to understanding consumer behavior• a novel synthesis of behavioral psychology, behavioral economics, and marketing science • a new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical research• addresses more extreme behaviors such as compulsive purchasing and addiction.Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.
- 160 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Advanced Introduction to Consumer Behavior Analysis
About this book
Table of contents
- Front Matter
- Copyright
- Contents
- List of figures
- List of tables
- Preface
- Acknowledgements
- 1 What consumer behavior analysis is
- 2 Consumer choice in behavioral perspective
- 3 Interpretations of consumer choice
- 4 Consumer brand choice
- 5 Matching: choice as behavior
- 6 Maximizing: the import of pattern of reinforcement
- 7 The temporal dimension
- Afterword
- Bibliography
- Index
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Information
Publisher
Edward Elgar PublishingYear
2017Topic
BusinessPrint ISBN
9781784716929
Subtopic
Consumer BehavioureBook ISBN
9781784716936
Index
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Yes, you can access Advanced Introduction to Consumer Behavior Analysis by Gordon Foxall in PDF and/or ePUB format, as well as other popular books in Business & Consumer Behaviour. We have over 1.5 million books available in our catalogue for you to explore.