eBook - ePub

Summary: Trading Up

Name: Summary: Trading Up
ISBN: 9782511020418

Review and Analysis of Silverstein and Fiske's Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: Trading Up

Review and Analysis of Silverstein and Fiske's Book

BusinessNews Publishing,

About this book

The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them". This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to "trade up" in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: "New-Luxury". In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace. Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.

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Yes, you can access Summary: Trading Up by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Design & Product Design. We have over one million books available in our catalogue for you to explore.