The must-read summary of Bob Schmetterer's book: "Leap: A Revolution in Creative Business Strategy".
This complete summary of the ideas from Bob Schmetterer's book "Leap" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don't simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your business knowledge
To learn more, read "Leap" and discover the key to coming up with business ideas that define your brand and speak for themselves.
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Table of contents
- Book Presentation: Leap by Bob Schmetterer
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Information
Publisher
Business Book SummariesYear
2014Topic
Personal DevelopmentPrint ISBN
9782511044100
Subtopic
AdvertisingeBook ISBN
9782511017906
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Yes, you can access Summary: Leap by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Personal Development & Advertising. We have over 1.5 million books available in our catalogue for you to explore.