eBook - ePub

Summary: The Fall of Advertising and the Rise of PR

Name: Summary: The Fall of Advertising and the Rise of PR
ISBN: 9782511021712

Review and Analysis of the Ries' Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: The Fall of Advertising and the Rise of PR

Review and Analysis of the Ries' Book

BusinessNews Publishing,

About this book

The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR". This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company. Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge To learn more, read "The Fall of Advertising and the Rise of PR" and discover why so many companies are choosing to focus on PR and why you should too.

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Yes, you can access Summary: The Fall of Advertising and the Rise of PR by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.