Summary: The Fall of Advertising and the Rise of PR
eBook - ePub

Summary: The Fall of Advertising and the Rise of PR

Review and Analysis of the Ries' Book

BusinessNews Publishing

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Summary: The Fall of Advertising and the Rise of PR

Review and Analysis of the Ries' Book

BusinessNews Publishing

Book details
Table of contents
Citations

About This Book

The must-read summary of Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR". This complete summary of the ideas from Al Ries and Laura Ries' book: "The Fall of Advertising and the Rise of PR" shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in public relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company. Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge To learn more, read "The Fall of Advertising and the Rise of PR" and discover why so many companies are choosing to focus on PR and why you should too.

Frequently asked questions

How do I cancel my subscription?
Simply head over to the account section in settings and click on “Cancel Subscription” - it’s as simple as that. After you cancel, your membership will stay active for the remainder of the time you’ve paid for. Learn more here.
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlego’s features. The only differences are the price and subscription period: With the annual plan you’ll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Summary: The Fall of Advertising and the Rise of PR an online PDF/ePUB?
Yes, you can access Summary: The Fall of Advertising and the Rise of PR by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Book Summaries
Year
2014
ISBN
9782511021712
Topic
Negocios y empresa
Subtopic
Marketing
Index
Marketing

Table of contents