eBook - ePub

Summary: What Were They Thinking?

Name: Summary: What Were They Thinking?
ISBN: 9782511017128

Review and Analysis of McMath and Forbes' Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: What Were They Thinking?

Review and Analysis of McMath and Forbes' Book

BusinessNews Publishing,

About this book

The must-read summary of Robert McMath and Thom Forbes' book: "What Were They Thinking? Marketing Lessons I've Learned from Over 80, 000 New-Product Innovations and Idiocies". This complete summary of the ideas from Robert McMath and Thom Forbes' book "What Were They Thinking?" shows that companies throw away millions of dollars unnecessarily by repeating their marketing mistakes of the past over and over. In their book, the authors state that by studying what has and has not worked in the past, marketers can significantly improve their chances of success. If a marketer tries to emulate the success of previously successful products, there is indeed a lot of money to be made. This summary provides an informative guide for markets, entrepreneurs and advertisers. Added-value of this summary:
• Save time
• Understand key concepts
• Expand your marketing skills To learn more, read "What Were They Thinking?" and improve your chances of success by following in the footsteps of successful products.

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Yes, you can access Summary: What Were They Thinking? by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.