eBook - ePub

Summary: The Power of Why

Name: Summary: The Power of Why
ISBN: 9782511024348

Review and Analysis of Weylman's Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: The Power of Why

Review and Analysis of Weylman's Book

BusinessNews Publishing,

About this book

The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace". This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, which articulates the value, personal benefits and the clear outcomes that customers will accomplish by doing business with you. This summary explains how you can apply this approach and the benefits it could bring for your business. Added-value of this summary:
• Save time
• Understand key concepts
• Expand your selling skills To learn more, read "The Power of Why" and discover the new approach to selling that is sure to boost your chances of success.

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Yes, you can access Summary: The Power of Why by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.