America in the Seventies

Beth Bailey, David Farber

• Publisher: University Press of Kansas
• Year: 2022
• Print ISBN: 9780700613274
• eBook ISBN: 9780700628964
• Topic: History
• Subtopic: North American History
• Index: History

Tucked between the activist Sixties and the conservative Eighties lies a largely misunderstood and still under-appreciated decade. Now nine leading scholars of postwar America offer a revealing look at the Seventies and their rightful place in the epic narrative of American history

This is the first major work to relate the economic decline and cultural despair of the Seventies to the creative efforts that would reshape American society. Dogged by economic and political crises at home and foreign policy failures abroad, Americans responded to a growing sense of uncertainty in a variety of ways. Some explored the new freedoms promised by the social change movements of the late Sixties. Some challenged the technological verities that ruled corporate America. Others sought to create autonomous zones in the ruins of decaying cities or on the bleak landscape of anomic suburbia. And, against a backdrop of massive economic dislocation and bicentennial celebrations, many Americans struggled to redefine patriotism and the meaning of the American dream.

Focusing on how Americans made sense of their changing world by analyzing such sources as film, popular music, use of public space, advertising campaigns, and patriot rituals, these essays interweave the themes of economic transformation, identity reconfiguration, and cultural uncertainty. The contributors cover such topics as the public's increasing mistrust of government, the reshaping of working-class identity, and the tensions between the ideological and economic origins of changing gender roles.

From existential despair in popular culture to the reactions of youth subcultures, these provocative articles plot the lives of Americans struggling to redefine themselves as their nation moved into an uncertain future. Together they recapture the essence and spirit of that era—for those who lived it and for curious readers who have come of age since then and struggle to understand their own time.

Table of contents

• Front Cover
• Half Title
• Series Page
• Title Page
• Copyright Page
• Table of Contents
• Introduction
• 1. The Torch Had Fallen
• 2. “It Makes You Want to Believe in the Country”
• 3. Affirming and Disaffirming Actions
• 4. “Vigorously Left, Right, and Center”
• 5. She “Can Bring Home the Bacon”
• 6. “Adults Only”
• 7. America’s Poseidon Adventure
• 8. Cutback
• 9. Culture, Technology, and the Cult of Tech in the 1970s
• Contributors
• Index
• Back Cover