Artificial Intelligence in Marketing
eBook - ePub

Artificial Intelligence in Marketing

  1. 319 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Artificial Intelligence in Marketing

About this book

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

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Information

Publisher
Emerald Publishing Limited
Year
2023
Print ISBN
9781802628760
eBook ISBN
9781802628777
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover Page
  2. Halftitle Page
  3. Review Of Marketing Research
  4. Editorial Advisory Board
  5. Title Page
  6. Copyright Page
  7. Contents
  8. About the Editor-in-Chief
  9. About the Volume Editors
  10. About the Contributors
  11. Introduction
  12. Chapter 1: The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth
  13. Chapter 2: The Economics of Artificial Intelligence: A Marketing Perspective
  14. Chapter 3: AI and Personalization
  15. Chapter 4: Artificial Intelligence and Pricing
  16. Chapter 5: Leveraging AI for Content Generation: A Customer Equity Perspective
  17. Chapter 6: Artificial Intelligence and User-Generated Data Are Transforming How Firms Come to Understand Customer Needs
  18. Chapter 7: Artificial Intelligence Applications to Customer Feedback Research: A Review
  19. Chapter 8: Natural Language Processing in Marketing
  20. Chapter 9: Marketing Through the Machine's Eyes: Image Analytics and Interpretability
  21. Chapter 10: Deep Learning in Marketing: A Review and Research Agenda
  22. Chapter 11: Anthropomorphism in Artificial Intelligence: A Review of Empirical Work Across Domains and Insights for Future Research
  23. Index

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Yes, you can access Artificial Intelligence in Marketing by K. Sudhir, Olivier Toubia, K. Sudhir,Olivier Toubia in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.