Artificial Intelligence in Marketing
eBook - ePub

Artificial Intelligence in Marketing

K. Sudhir, Olivier Toubia, K. Sudhir, Olivier Toubia

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  1. 364 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Artificial Intelligence in Marketing

K. Sudhir, Olivier Toubia, K. Sudhir, Olivier Toubia

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Table of contents

About This Book

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

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