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Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia, K. Sudhir, Olivier Toubia
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- 364 pages
- English
- ePUB (mobile friendly)
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eBook - ePub
Artificial Intelligence in Marketing
K. Sudhir, Olivier Toubia, K. Sudhir, Olivier Toubia
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About This Book
Review of Marketing Research pushes the boundaries of marketingâbroadening the marketing concept to make the world a better place.
Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.
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