eBook - ePub
Management and Business Research
Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade
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- 568 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Management and Business Research
Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade
Book details
Table of contents
Citations
About This Book
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the bookis a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
These can be accessed by students at study.sagepub.com/easterbysmith7e
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