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Neuromarketing y neuroeconomía
Código emocional del consumidor
Andrés Cisneros Enríquez
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- 130 pages
- Spanish
- PDF
- Available on iOS & Android
eBook - PDF
Neuromarketing y neuroeconomía
Código emocional del consumidor
Andrés Cisneros Enríquez
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About This Book
Este ensayo, no pretende ser un tratado de economía o de teoría económica para el siglo XXI, simplemente analiza las realidades cambiantes de los mercados actuales; a la luz de los nuevos aportes de la neurociencia a la actividad social y de comportamiento; los cuales de alguna manera inciden en la actividad económica. Intenta transmitir las percepciones del autor frente a los micromercados de hoy, presentes en cualquier parte
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