eBook - ePub

The Revenue Marketing Book

Name: The Revenue Marketing Book
Author: Yaagneshwaran Ganesh

How to build a predictable and repeatable revenue marketing engine that works

Yaagneshwaran Ganesh,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Revenue Marketing Book

How to build a predictable and repeatable revenue marketing engine that works

Yaagneshwaran Ganesh,

About this book

The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.
- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness "A must-read operating manual for marketers who want to deliver exponential revenue."
- Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world "All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag's book gives you an approach to make your marketing count."
- Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn't matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.

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Yes, you can access The Revenue Marketing Book by Yaagneshwaran Ganesh in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.