The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.
- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness "A must-read operating manual for marketers who want to deliver exponential revenue."
- Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world "All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag's book gives you an approach to make your marketing count."
- Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn't matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.
eBook - ePub
The Revenue Marketing Book
How to build a predictable and repeatable revenue marketing engine that works
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Revenue Marketing Book
How to build a predictable and repeatable revenue marketing engine that works
About this book
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Information
Table of contents
- Cover
- Title page
- Copyright page
- Dedication page
- Contents
- Praise for the book
- Foreword
- Introduction
- The TLDR Version of the Book
- Part I: Why Does Revenue Marketing Matter?
- Part II: Building Your Revenue Marketing Engine
- Part III: Optimizing Your Revenue Marketing Journey
- Part IV: Bonus Chapter
- Last word
- Acknowledgements
- Annexure
- About the Author
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Yes, you can access The Revenue Marketing Book by Yaagneshwaran Ganesh in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.