eBook - ePub

Everybody Writes

Name: Everybody Writes
ISBN: 9781119854319

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Everybody Writes

Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley,

About this book

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.

In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

This new edition also includes:

All-new examples, tools, resources
Updated step-by-step writing framework
Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today)
The same witty and practical how-to approach
How to attract and retain customers with stellar online communication
How to choose your words well, sparingly, and with honest empathy for your customers
Best practices and ideas for crafting credible, trustworthy content
"Things Marketers Write": The fundamentals of 19 specific kinds of content that marketers like you write
Inspiration. Confidence. Fun.

In this book, you'll discover:

Content marketing has evolved. Yet writing matters more than ever.

In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.

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Yes, you can access Everybody Writes by Ann Handley in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.