Write Great Ads
eBook - ePub

Write Great Ads

A Step-by-Step Approach

  1. 192 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Write Great Ads

A Step-by-Step Approach

About this book

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!

Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn:

* How to zero in on the key features and benefits of your ad
* How to write a headline that really sells
* How to come up with an original, effective selling concept
* How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales!

This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. "This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications."

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Yes, you can access Write Great Ads by Erica Levy Klein in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Trade Paper Press
Year
1990
Print ISBN
9780471507031
eBook ISBN
9781620459485
Edition
1
Topic
Business
Subtopic
Advertising
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. 1. Take Advertising One Step at a Time
  7. 2. Beat the “Maybe I’m Not Creative Enough” Blues
  8. 3. Homework, Legwork, and Research: How to Avoid Copy That Doesn’t Sell
  9. 4. I’ve Got This Ad to Write—Now What?
  10. 5. Develop a Concept
  11. 6. Feature Creature Versus Benefits Champ
  12. 7. The Anatomy of an Ad
  13. 8. Create the Headline
  14. 9. Billboard Writing: Copywriting at 55 Miles per Hour
  15. 10. Subheads—The Underrated Secondary Headline
  16. 11. Sexy Body Copy
  17. 12. Accentuate the Positive
  18. 13. Closing Arguments/ Call to Action
  19. 14. Showtime! Put It All Together and Write Your First Ad
  20. 15. Gear Up to Write a Longer Ad
  21. 16. Now, Tackle a Brochure
  22. 17. Take the Direct Approach with Direct Mail
  23. 18. Lights! Camera! TV!
  24. 19. Tuning in for Radio
  25. 20. Clear Your “Voice”
  26. 21. Some Great Consumer Advertising
  27. 22. Some Great Business-to-Business Advertising
  28. 23. Some Great Fund-Raising Advertising
  29. 24. Some Great Financial Advertising
  30. 25. Some Great Health Care Advertising
  31. 26. Some Great Retail Advertising
  32. 27. Some Great Subscription Advertising
  33. 28. If You Want to Write Advertising All Day … and Sometimes All Night: Thoughts on Becoming an Advertising Copywriter
  34. Glossary of Advertising Terms
  35. Bibliography
  36. Index