eBook - ePub

The Invisible Game

Name: The Invisible Game
ISBN: 9781394153008

The Secrets and the Science of Winning Minds and Winning Deals

Kai-Markus Mueller,

Gabriele Rehbock,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Invisible Game

The Secrets and the Science of Winning Minds and Winning Deals

Kai-Markus Mueller,

Gabriele Rehbock,

About this book

Cutting-edge science can make all the difference for salespeople in a time when they are facing a business world in transformation.

In The Invisible Game: The Secrets and the Science of Winning Minds and Winning Deals, neuroscientist Kai-Markus Mueller and sales professional Gabriele Rehbock deliver a hands-on guide to the hidden dynamics that influence the outcomes of most business deals. In plain English, the book unpacks recently discovered insights from psychology, behavioural economics, and neuroscience and explains how to apply them to your advantage in real-life business situations.

The authors show you how to influence buying decisions and how to successfully respond to challenging business situations in order to put you in control of the levers that drive sales success. You'll also find

Advanced strategies and tactics that offer a lasting edge in negotiations, sales and other business transactions
Smart techniques to build rewarding customer relationships
The psychology behind gains and losses revealing new keys to profitable pricing
Real-life advice on how to counter a buyer's intimidation tactics: time, uncertainty, fear, and silence

An essential, step-by-step playbook for sales professionals, The Invisible Game will also earn a place on the bookshelves of entrepreneurs, business owners, and other independent professionals—like lawyers, accountants, freelancers, consultants, and programmers—who regularly sell their services to other businesses.

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Yes, you can access The Invisible Game by Kai-Markus Mueller,Gabriele Rehbock in PDF and/or ePUB format, as well as other popular books in Business & Sales. We have over one million books available in our catalogue for you to explore.