Successful Go-To-Market

according to Open Product Management WorkflowTM

Frank Lemser

• Publisher: Books on Demand
• Year: 2022
• Print ISBN:
  9783756845484
• Edition: 1
• eBook ISBN:
  9783756866861
• Topic: Business
• Subtopic: Advertising
• Index: Business

The product marketing textbook »Successful Go-To-Market« is the third book of the Open Product Management Workflow series. It also functions as the textbook for the certified product marketing training »Successful Go-to-Market«.Note: the tools and templates, which are mentioned in the book will be issued in the trainings, as their application will be explained and their usage is trained under guidance in practical examples.Additionally, you can also download the book »Successful Go-To-Market« for free in PDF format on pro-productmanagement.com.In a successful go-to-market, the energy and time invested in strategic and technical product development up to that point can be successfully crowned. However, all previous efforts can also simply fizzle out, resulting in significant additional costs for marketing and sales again if you neglect the go-to-market. You will learn in the book which hurdles have to be overcome, how to plan and organize a successful go-to-market in a repeatable way, so that your product marketing will crown the product development.Using the "SelfBackup" product example, which already served as an example in the previous textbooks "Strategic Product Management" and "Technical Product Management" according to the Open Product Management Workflow, you will again be shown step by step how successful planning proceeds. In the book "Successful Go-to-Market", you will learn about tools that help you identify the relevant and most efficient marketing measures. You will also learn how to coordinate marketing activities together with marketing and sales in a way that makes planning more accurate and predictable for sales, while reducing sales effort. Therefore, you will also learn how to know the best possible organization for successful product marketing and how to optimize the cooperation between departments. You will learn how the organization from product management to marketing and sales can increase success and use the available resources of personnel, time and money as effectively as possible. We recommend reading the basics of the book "Strategic Product Management", which sets the stage for the marketing' and sales measures in this book.

Table of contents

• Notes
• Table of Contents
• Preface
• Product management as an ecological and economic opportunity
• The Product Management Dilemma or how Product Management should build the future with a hammer and chisel
• Product Management ToolBoxTM – Tools for Word and Excel
• Use our free software as Product Manager
• Product management within the organisation
• Introduction
• Go-To-Market as a plannable project
• Planning the Go-To-Market from the customer's perspective
• Phases of the buyer decision process in Business to Business
• Go-To-Market in Open Product Management Workflow TM
• The Go-To-Market Team, Tasks and Roles – Document G1
• Product Launch Plan – Document G2
• Marketing Plan – Document G3, G4, G5
• Marketing Efficiency – Document G6
• Taking care of existing customers
• Reference Customers – Document G7
• Opinion Leaders
• Test Versions, Product Demos, Trials – Document G8
• Sales to buying process
• Support for Sales with Forecasting – Document G10
• Website content
• Sales collateral
• Sales Presentation – Document G11
• Training for the sales channels
• Event support
• Product Management Dashboard® - Produktmanagement Software Plugin for JIRA®
• Further support for you
• Open Product Management Workflow TM Licence
• Copyright