eBook - ePub

Event Planning and Management

Name: Event Planning and Management
ISBN: 9781398607118

Principles, Planning and Practice

Ruth Dowson,

Bernadette Albert,

Dan Lomax,

360 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Event Planning and Management

Principles, Planning and Practice

Ruth Dowson,

Bernadette Albert,

Dan Lomax,

About this book

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation.Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.

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Yes, you can access Event Planning and Management by Ruth Dowson,Bernadette Albert,Dan Lomax in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.