eBook - PDF
Event Marketing
How to Successfully Promote Events, Festivals, Conventions, and Expositions
- 320 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Event Marketing
How to Successfully Promote Events, Festivals, Conventions, and Expositions
About this book
event marketing
CATERING & EVENTS
THE WILEY EVENT MANAGEMENT SERIES
practical guidance for launching highly visible event marketing campaigns
The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event—from small conferences and expositions to giant fairs and festivals.
Designing a campaign that attracts attention, motivates people to attend, and achieves the goals of the event organizers requires creativity, effort, and the kind of informed guidance you'll find here. Event Marketing covers every form of promotion, advertising, and public relations, in both traditional and online media. This edition has been thoroughly revised and expanded to include the very latest on social media and online marketing, consumer behavior patterns, and corporate sponsorships. Modern case studies and exhaustive resources make it ideal as both a textbook for students and as an everyday resource for working practitioners.
Features include:
- In-depth coverage of promotions, advertising, PR, and both traditional and online marketing strategies, as well as budget financing
- Detailed case studies and analyses of marketing plans for specific events, such as conferences, corporate meetings, large festivals, and more
- The very latest in current trends and innovations, including digital marketing strategies and social media
- Comprehensive appendices offering online resources and links to event marketing associations and societies, media tracking services, electronic marketing services, and more
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Event Marketing by C. A. Preston in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.
Information
1
Chapter
1
What
Is
an
Event
and
What
Is
Event
Marketing?
When
you
have
completed
this
chapter,
you
will
be
able
to
•
Make
practical
distinctions
between
the
marketing
of
events
and
events
as
marketing
strategies
themselves,
•
Understand
the
wide
scope
of
various
event
marketing
activities
and
the
multiple
elements
of
their
makeup,
•
Describe
and
effectively
argue
to
other
stakeholders
the
importance
of
marketing
through
and
with
events,
•
Develop
an
understanding
of
the
diversity,
scale,
and
variety
of
events
that
require
marketing
strategies,
and
•
Comprehend
how
event
marketing
is
expanding
globally
and
improving
to
benefit
events
themselves
and
the
numerous
products
and
services
marketed
through
events.
“Next
to
doing
the
right
thing,
the
most
important
thing
is
to
let
people
know
you’re
doing
the
right
thing.”
John
D.
Rockefeller,
oil
magnate
and
philanthropist
(1839–1937)
Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- CONTENTS
- Foreword
- Series Editor Foreword
- Preface
- In Appreciation Of
- Chapter 1: What Is an Event and What Is Event Marketing?
- Chapter 2: The Evolution of Event Marketing
- Chapter 3: The Theory and Practice of Event Marketing
- Chapter 4: Sponsorship and Cause-Related Event Marketing
- Chapter 5: E-Event Marketing
- Chapter 6: Entertainment and Festival Event Marketing
- Chapter 7: Corporate Event Marketing
- Chapter 8: Association, Convention, and Exhibition Event Marketing
- Chapter 9: Social Event Marketing
- Chapter 10: Future Forces and Trends in Event Marketing
- Chapter 11: Event Marketing Case Studies
- Chapter 12: Resources
- Index