This book brings together, for the first time, two very powerful concepts: customer value and competitive planning. Together they create a powerful tool that will generate breakthrough strategies for market dominance. The previously fashionable metrics of customer satisfaction have proven to be poor predictors of business performance, whereas the linkages between customer value and performance measures such as market share and profitability have been identified and documented. Value has been shown to be one of the best predictors of market share and customer loyalty available. Developing a system to harness value as a competitive weapon is an essential next step.Competing with Customers presents a competitive planning template that enables organizations to actually harness their value creation and delivery systems to enhance their market performance. It is a planning system that focuses at the level where the organization makes money: selling products or services to people in specific markets or market segments. Readers will discover a clear blueprint for crafting breakthrough, value-added strategies. For many readers, it will challenge the way they look at their competition, their markets, and their industries. Competition will never look the same.!
eBook - PDF
Competing for Customers and Winning with Value
Breakthrough Strategies for Market Dominance
- 213 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Competing for Customers and Winning with Value
Breakthrough Strategies for Market Dominance
About this book
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Information
Table of contents
- Cover
- Title page
- Copyright
- Contents
- List of Tables and Figures
- Preface
- Introduction
- Part I: The Competitive Foundation
- Part II: The Competitive Planning Process
- Part III: Competitive Planning Deployment
- Appendix A Technical Notes on Value Measurement
- Appendix B Environmental Trend Analysis
- Appendix C Competitive Market Planning Forms
- Glossary
- References
- Index
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Yes, you can access Competing for Customers and Winning with Value by R. Eric Reidenbach,Reginald W. Goeke in PDF and/or ePUB format, as well as other popular books in Business & Customer Relations. We have over 1.5 million books available in our catalogue for you to explore.