- 296 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Lessons and Adventures in Sales
About this book
Suppose you had the luxury of an expert sales agent going along with you on every sales trip or coaching you through each sales call. With Lessons and Adventures in Sales you do. This book brings together the war stories of the veterans of the sales world from road trips to boardrooms to showrooms. The mistakes they make are the lessons to be learned and the successes they achieve are the examples to be followed.
Calling upon his own adventures and those of other professional salesmen, Lloyd Allard has created a panel of experts who offer timely advice to anyone in the sales field. Managers, trainers, recruiters, motivators, and new employees will all find useful tricks of the trade to apply and hazards to avoid. Allard introduces them to Fundamental rules for selling, Twenty-one principles for closing a sale, Empowering themselves against rejection
When gimmicks work and when they fail Presenting real-life examples of selling and managing, Lessons and Adventures in Sales is the professional development guide for the sales force. Practical, enjoyable, and successful, it has all the fundamentals needed for building one's salesmanship talents.
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Information
Table of contents
- Front Cover
- Introduction
- Starting a Career in Sales
- Joe and Jim Go Into Sales: A Cautionary Tale
- Take Pride in Your Profession
- Selling and Closing the Sale: Level One
- The Anatomy of a Sale
- A Checkup for Champion Salespeople
- Try Winning!
- Positive Mental Attitude
- Building Value
- Overcoming Objections by Building Value
- Understanding the Presentation
- Creating Urgency
- An Analysis of Urgency
- Getting Thrown Out
- Rejection
- Making Promises You Can't Keep
- Twenty-One Principles of Closing the Sale
- Selling and Closing the Sale: Level Two
- Fifty Practical Tips for Professional Salespeople
- The Wise Man and the Fool
- Lead, Follow, or Get Out of the Way
- Multilevel Network Marketing, Pyramid Schemes, and Scams, or: How to Sell an Empty Box for a Billion Dollars
- Tony Starts a Career in Multilevel Network Marketing
- Jimmy Thumper Checks Out Multilevel Network Marketing
- The Potato Man
- That Strange Day in Tennessee, or: Lights Out
- Road Trip Tips
- The Good, the Bad, and the Ugly Truth: Life on the Road with Two Travelling Salesmen
- Setting Goals that Count
- Pulling the Plug
- Trading Nothing for Something
- Getting Some Culture in New Orleans, or: You Can't Fool a Kid from Brooklyn!
- How to Break a Dry Spell
- Strange Business, or: Cursing and Cussing Out Salespeople
- Taking Pride and Taking Charge
- Selling and Closing the Sale: Level Three
- Conclusion