eBook - ePub

Technical Marketing Communication

Name: Technical Marketing Communication
ISBN: 9781637424353

A Guide to Writing, Design, and Delivery

Emil B Towner,

Heidi L. Everett,

125 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Technical Marketing Communication

A Guide to Writing, Design, and Delivery

Emil B Towner,

Heidi L. Everett,

About this book

This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. This book is especially beneficial to the following readers:

Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.
Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.
Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.
Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.

After reading this comprehensive, yet concise guide, you will be equipped to engage in every aspect of technical marketing and promotion – including planning, writing, designing, and delivery.

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Yes, you can access Technical Marketing Communication by Emil B Towner, Heidi L. Everett in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.