Marketing of Consumer Financial Products
eBook - ePub

Marketing of Consumer Financial Products

Insights From Service Marketing

Ritu Srivastava

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  1. 117 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing of Consumer Financial Products

Insights From Service Marketing

Ritu Srivastava

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Table of contents
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About This Book

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.

Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.

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Information

Publisher
Business Expert Press
Year
2023
ISBN
9781637424315
Topic
Business
Subtopic
Marketing Research
Index
Business

Table of contents