Marketing of Consumer Financial Products
eBook - ePub

Marketing of Consumer Financial Products

Insights From Service Marketing

  1. 117 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing of Consumer Financial Products

Insights From Service Marketing

About this book

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.

Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.

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Yes, you can access Marketing of Consumer Financial Products by Ritu Srivastava in PDF and/or ePUB format, as well as other popular books in Business & Marketing Research. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Business Expert Press
Year
2023
Print ISBN
9781637424308
eBook ISBN
9781637424315
Topic
Business
Subtopic
Marketing Research
Index
Business

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Description
  5. Contents
  6. Chapter 1 An Overview of Consumer Financial Products and Service-Oriented Marketing
  7. Chapter 2 Distinctive Features of Retail Financial Products as Services and Consumer Decision Making
  8. Chapter 3 Managing Customer Expectations
  9. Chapter 4 Customer Perceptions of Financial Service Products, Service Quality, and Customer Satisfaction
  10. Chapter 5 Implementing a Relationship-Oriented Service Plan for a Financial Service Product
  11. References
  12. Appendix 1 Financial Goals Worksheet
  13. Appendix 2 Customer Service Sample Voice Prompts for Banks and Related Financial Services
  14. Appendix 3 When Serving Customers Became Tough?
  15. About the Author
  16. Index
  17. Backcover