Marketing Case Studies
eBook - ePub

Marketing Case Studies

Linking Theory to Practice

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Marketing Case Studies

Linking Theory to Practice

About this book

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies encountered by contemporary firms in the realms of marketing management, integrated marketing communication, consumer behavior, branding, customer relationship marketing (CRM), and more. It offers an academic reference tomarketing students, instructors, and practitioners. Each case study is followed by questions and proposed answers, which present detailed literature on the topic, followed by execution of theories and models.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Marketing Case Studies by Rand Irshaidat in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Academica Press
Year
2023
Print ISBN
9781680537253
eBook ISBN
9781680537260
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Introduction
  6. Case Study (1): Marketing Management XBurgers
  7. Case Study (2): Marketing Management Ann Marie
  8. Case Study (3): Marketing Management SURV
  9. Case Study (4): Marketing Management BooksIntel
  10. Case Study (5): Marketing Management Thérèse
  11. Case Study (6): Marketing Management XBurger
  12. Case Study (7): Marketing Management Expressions
  13. Case Study (8): Advertising SURV
  14. Case Study (9): Public Relations Tara
  15. Case Study (10): Alternative Marketing Mai Zoo
  16. Case Study (11): Online Marketing Communication Mystique
  17. Case Study (12): Personality and Motives/Consumer Behavior Mystique
  18. Case Study (13): Perception BooksIntel
  19. Case Study (14): Reference Groups Sophie
  20. Case Study (15): Learning Theories XBurger
  21. Case Study (16): Social Marketing Plastic
  22. Case (17): Branding Expressions
  23. Case Study (18): Brand Elements Unworldly
  24. Case Study (19): Branding BooksIntel
  25. Case Study (20): Customer-Based-Brand-Equity/Branding Léa
  26. Case Study (21): Brand Extensions Ferrara University
  27. Case Study (22): International Branding and Segmentation RSB
  28. Case Study (23): Customer Relationship Management (CRM) Euphoria
  29. Case Study (24): Customer Relationship Management (CRM) SURV
  30. Case Study (25): Acquisition and Retention Strategies/CRM Blink
  31. References