eBook - ePub
Diseñar la Experiencia
Innovando en servicios en la Era de la Experiencia
Gonzalo Castillo L.
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- 232 pages
- Spanish
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Diseñar la Experiencia
Innovando en servicios en la Era de la Experiencia
Gonzalo Castillo L.
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About This Book
Este libro ofrece una visión amplia y contextualizada de la especialidad del Diseño de Servicios y una inmersión en una praxis de más de 10 años, desde los desafíos que visualizamos de cara a la transformación digital y la experiencia omnicanal, hasta la gestión del cambio y las oportunidades que emergen en el ámbito del branding y la identidad cultural de una organización que se propone desplazar a las personas al centro de su estrategia. Así mismo, el libro se plantea como una revisión sincera y objetiva de nuestro camino en este mundo en el que nuestros clientes o mandantes han jugado un rol muy especial en términos de haber adoptado en forma temprana esta disciplina, haber confiado en nosotros y permitirnos aprender y crecer juntos.
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