- 304 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. A thorough "publicity toolbox" of sample press kits.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Complete Guide to Book Publicity by Jodee Blanco in PDF and/or ePUB format, as well as other popular books in Business & Advertising. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Frontmatter
- Title
- Copyright
- Dedication
- Contents
- Preface to the Second Edition
- Acknowledgments
- 1 What Are Publicity, Promotions, and Public Relations, and Why Are They So Important?
- 2 Different Strokes for Different Folks: How the Genre and Format of a Book Affect Publicity, Public Relations, and Promotions
- 3 What Is the Media, and How Does It Work: Focus on Print
- 4 What Is the Media, and How Does It Work: Focus on Broadcast
- 5 The Role ofthe BookPublicist
- 6 The Publicity Process from Nuts to Bolts
- 7 The Different Types of Campaigns and How to Choose the One That’s Best for You
- 8 How to Write the Perfect Press Kit
- 9 The Secret Art of Media Research
- 10 The Ins and Outs of Pitching Media
- 11 How to Be an Exciting Interview for Print, Television, and Radio
- 12 The Author Tour
- 13 The Money Perspective
- 14 Beyond the Boundaries of Book Publicity: The Cross-Promotional and Ancillary Picture
- 15 Crisis Management: What To Do When Something Goes Wrong
- 16 When, Why, and How to Hire an Outside Publicist
- 17 Using the Internet as a Publicity Tool
- Appendix
- Index